Hot Topics in Healthcare: Design Basics for Non-Designers

Graphic Design for Non-Designers in Healthcare: Master the Basics of Effective Visual Communication
This session introduces the fundamentals of graphic design for non-designers working in healthcare professions, focusing on simple principles like alignment, contrast, proximity, and visual hierarchy. Participants will explore how these concepts apply to health communication materials. The session concludes with practical tools, resources, and before-and-after examples to help participants apply what they’ve learned to future projects/materials.
Objectives: Understand the basic principles of graphic design for healthcare professionals. Investigate practical tools to implement in healthcare-related communications from a graphic design perspective for future use.
Guest Speaker:
Elisa Watson
Creative Director & Branding Expert
in Baltimore, Maryland
An award-winning creative director with 20+ years of experience in multimedia, marketing, and design across a variety of industries, including Healthcare, Non-Profit, B2B, and B2C. Passionate and innovative partner in the creation and implementation of cross-platform campaigns. Visit to learn more about her and Sunny Side Creative.